If you’re looking to break into the world of passive income or expand your Etsy shop in 2025, digital products are where it’s at. With zero inventory, minimal overhead, and endless scalability, digital downloads have become the goldmine of the online marketplace. But not just any product will do — you need to sell what people are actually searching for.
We’ve done the research and curated a list of the top 10 best-selling digital products on Etsy that are trending hard this year. Whether you’re a designer, planner, or creative entrepreneur, there’s something here for you.
10 High-Demand Digital Products
1. AI-Powered Notion Templates
Keyword Focus: Notion templates, AI planner, productivity tools
Notion has exploded in popularity, and 2025 is the year AI-powered organization takes center stage.
Sellers are combining sleek design with smart automations — like habit tracking, content planning, and personal dashboards — to create plug-and-play solutions for users.
Why it sells: People want to be organized without doing the hard work. These templates save time and look good doing it.
2. Digital Planners (GoodNotes, iPad & Printable)
Keyword Focus: digital planner 2025, GoodNotes planner, hyperlinked planner
Digital planning continues to thrive, especially among iPad users. In 2025, minimalist aesthetics, ADHD-friendly formats, and wellness-focused layouts are dominating sales.
Pro tip: Offer both hyperlinked PDF versions and printable formats to appeal to all users.
3. Wedding Printables
Keyword Focus: wedding invitation templates, wedding signs, bridal shower games
With weddings bouncing back in full force, brides are heading to Etsy for editable Canva templates to save money without sacrificing style. Think invites, place cards, seating charts, and bachelorette games.
Bonus: Use seasonal SEO — “spring wedding printables” or “fall wedding signage.”
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4. Social Media Content Templates
Keyword Focus: Instagram templates, Canva post templates, small business social media kit
Busy business owners need help with their content calendars. Templates for Instagram Reels, carousels, Pinterest pins, and even TikTok storyboards are selling like hotcakes.
What’s trending: Bold fonts, pastel palettes, and storytelling layouts.
5. Printable Wall Art
Keyword Focus: printable art, boho wall decor, modern digital prints
This evergreen category continues to evolve. In 2025, AI-generated and abstract art styles are popping off — especially in niche decor themes like Scandinavian, Japandi, and celestial aesthetics.
Pro tip: Bundle multiple sizes (5×7, 8×10, A4) for added value.
6. Resume & Career Templates
Keyword Focus: modern resume template, Canva CV, job interview worksheet
Job seekers are upgrading their resumes with aesthetic, ATS-friendly templates. Resume bundles with matching cover letters and references pages are top sellers — especially for tech and creative roles.
7. Kids’ Educational Printables
Keyword Focus: preschool worksheets, homeschool printables, learning games PDF
With the rise of homeschooling and supplemental learning, parents are shopping Etsy for phonics activities, coloring sheets, flashcards, and Montessori-inspired printables.
Hot niche: Neurodivergent-friendly resources and sensory play guides.
8. Budget Trackers & Finance Bundles
Keyword Focus: digital budget planner, sinking funds tracker, debt payoff chart
Money management is top of mind in 2025. Digital cash envelopes, Excel budget sheets, and editable finance planners are trending — especially for Gen Z and young families.
Use bonus content: Link to YouTube tutorials or how-to guides for added value.
9. Ebook & Course Templates
Keyword Focus: ebook Canva template, digital course workbook, lead magnet
Coaches and content creators need beautiful, professional templates for ebooks, lead magnets, and online course materials. These sell well when bundled or paired with licensing options.
Pro tip: Market your product to virtual assistants and online business managers, too.
10. Business Branding Kits
Keyword Focus: Canva logo bundle, brand board template, small business branding kit
As more people start side hustles, DIY branding is in huge demand. Offer cohesive packs with logos, Instagram highlight covers, business card templates, and fonts.
Trend: Soft, natural palettes and vintage serif fonts are in.
Final Thoughts
Digital products aren’t just a trend — they’re the future. The best part? Most of these can be created once and sold over and over again. If you’re ready to grow your Etsy shop in 2025, start by tapping into what buyers really want.
🎯 Pro tip: Use long-tail keywords and niche down. “Minimalist ADHD digital planner for women” will outperform “digital planner” every time.
🙋♀️ Frequently Asked Questions (FAQ)
1. What are digital products on Etsy?
Digital products on Etsy are items that buyers can download and use instantly after purchase. These can include planners, templates, printables, art, spreadsheets, and more — no shipping required.
2. Why sell digital products on Etsy in 2025?
Digital products are one of the most profitable categories on Etsy due to:
Low overhead (no inventory)
Scalability (sell unlimited copies)
Passive income (set it and forget it) And with the growing demand for organization, customization, and remote work tools, the market is only getting bigger in 2025.
3. What are the most profitable digital products on Etsy right now?
Some of the top-performing digital products in 2025 include:
AI-powered Notion templates
Digital planners (GoodNotes, printable)
Wedding invitation and signage templates
Social media content packs
Budget & finance trackers
4. Do I need to know design software to create these products?
Not necessarily. Many successful Etsy sellers use tools like Canva, Notion, Google Sheets, or PowerPoint to create their products. No design degree required!
5. How do I price digital products on Etsy?
Pricing varies based on product complexity and value. Here’s a quick guide:
Simple printables: $2–$7
Templates & planners: $10–$25
Bundles or niche items: $25–$50+
Always factor in your time, uniqueness, and competition.
6. Can I sell AI-generated art or content on Etsy?
Yes — but make sure you own the rights to the generated content and that it doesn’t violate Etsy’s intellectual property rules. Many sellers are using tools like Midjourney, ChatGPT, or Canva’s AI to create unique digital goods.
7. How do I make sure my digital products get found on Etsy?
Use SEO best practices:
Include relevant keywords in your title, tags, and descriptions
Focus on niche audiences (ex: “ADHD-friendly digital planner for students”)
Use clear, clickable listing images and mockups
Encourage reviews and social shares to boost visibility